Management Team

ed-crowley-COLOR-2Ed Crowley – Executive Sponsor, CEO, Photizo Group, Inc., Subject Matter Expert: Imaging Industry, New Product Development, Managed Print Services, Servitization 

Edward Crowley has more than 20 years of experience in the hard copy industry, including key leadership positions at QMS, Data Products, and Lexmark. Crowley was senior manager for global marketing and product strategy in Lexmark’s PS&SD Division. He speaks at conferences worldwide on the topics of brand strategy, hard copy markets, and marketing strategy and intelligence.


mario-diaz-COLORMario Diaz-VP, Global Consulting Executive: Subject Matter Expert: Branding, Customer Engagement, High Tech Trends and Markets

Mario has more than 25 years of strategic marketing and business development experience including executive management positions at Apple, Avnet, Toshiba, IO Data Centers, and QMS. In addition to a diverse technology marketing and customer experience background, Díaz applied his skills as Chief Marketing Officer for one of the largest transit systems in the United States. His marketing accomplishments have been recognized by the American Marketing Association with a North American Effie Award, by the International Association of Business Communicators with multiple Copper Quill Awards, by the Telly Awards, and by the American Advertising Federation with seven Addy Awards.

Picture1Tim Grahl, Chief Financial Officer

Tim has more than 35 years in Senior Management positions with six closely held and/or family businesses. That includes seven years as CEO of a heavy manufacturing company. Tim also has worked for nearly 22 years in Public Accounting at Arthur Andersen & Co. Previously Tim was in the U.S Army (active and reserves) and attained the rank of Major. He has a B.S in Accounting from the University of Kentucky.



scott-hornbuckle-COLORScott Hornbuckle – Director: Advanced Analytics

Scott first joined Photizo Group in 2008. He has served in multiple roles during his tenure, providing market analysis, proprietary research and custom consulting as the director of multiple advisory services including: TechWatch and Supplies Advisory Service. Hornbuckle has also served in a client engagement role, responsible for sales and support for global clients. In his most recent role as Director: Advanced Analytics, Hornbuckle is focused on combining his financial experience with industry leading data analysis to help clients achieve better business outcomes.


2013 0104 mwh low resMike Huster- Practice Executive-Market Intelligence Services: Imaging Industry, Competitive Intelligence, Hardware Products

Mike Huster has been in the hardcopy and technology industry for more than 20 years. He has worked for IBM and Lexmark in a variety of management positions in engineering, sales, finance, e-commerce, and worldwide marketing. Recognizing the MPS trend, Huster seized the opportunity to join Photizo Group as a senior partner in 2006.


massy-ikeda-COLORMasahiko Ikeda- Client Engagement Executive, GM Japan Office: Subject Matter Expert: Imaging Industry, Japanese Market 

Masahiko Ikeda leads Photizo’s Japan office as a Senior Consultant. Ikeda has 29 years of experience developing sales, market, products, programs and channels in computer, PC peripherals, office equipment and software. He has previously served as the general manager for OEM & Alliance and as the general manager, printing solutions and services division with Lexmark.



ronRon Iversen, – Vice President of Consulting, Practice Executive-Market Intelligence Services – Photizo Group, Inc., Subject Matter Expert: Imaging Industry, Commercial Printing, Advanced Image Processing, Imaging Industry Marketing

Ron has more than 30 years of imaging hardware and software sales, marketing, product management, and division general management experience including 25 years at VP or higher level positions with Dataproducts (now Ricoh), Datametrics, Zenographics, Monotype Imaging, and Global Graphics Software.  Imaging areas of experience include printer/MFP hardware (IJ, electrophotographic, thermal), RIP technology, workflows, drivers, color management, screening, trapping/imposition, fontology, PDF technology (creation, editing, libraries), cloud/mobile/driverless printing, and consumables.  Holds BSEE, MSEE (computer science), MBA (marketing) degrees and attended UCLA Senior Management course.  Veteran of US Army, honorably discharged and received special General level Army commendation.

ji-rong-COLORJi Rong- Chief Data Scientist: Subject Matter Expert: Imaging Industry, Marketing Research, Supplies, China Imaging Market

Jiqiang Rong is an experienced market research analyst at Photizo Group, with over 20 years’ experience in the area of quantitative and qualitative research.  He has been working in the imaging industry since 2001 with Lyra Research and Photizo Group in different capacities as Primary Research Director, Director of China Service, and Practice Director in charge of printer supplies.  Mr. Rong received his master’s degree in survey research from the University of Connecticut in 1991, and continued with its PhD program with the concentration in public opinion research and U.S. foreign policy.  His academic research experience includes working as project manager of the first-ever Nascent Entrepreneur Study in the United States that was jointly sponsored by 24 leading business schools including MIT, UPenn, and Babson College, and working as a research associate at Roper Center, the world largest public opinion data archive.   Mr. Rong is the recipient of the second I.A. Lewis Fellowship in Survey Research, a distinguish award in memory of I.A. Lewis, Director of Los Angeles Times Poll.