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Media Contact: Ed Crowley
Cell phone: +1-859-536-0767
Email: eacrowley@photizogroup.com

Imaging Industry Sees HP Acquisition of Samsung as Transformative

September 25, 2016

On September 12th, Hewlett Packard Inc. (Stock Symbol HPQ) announced the acquisition of Samsung’s printer business, the latest in a string of acquisitions in the imaging industry. Photizo Group held a webinar to provide insights and for the industry to provide their assessment of HP’s acquisition. The webinar was attended by 430 imaging industry professionals and a poll was taken to understand the perception of the impact on the industry. The poll included a four-point scale ranging from business as usual (minimal impact), to evolutionary, revolutionary, and transformative (something that radically changes the industry). Surprisingly, 52% of the respondents identified the acquisition as transformative or revolutionary for the industry.  The other 36% believe it is evolutionary while only 12% think the acquisition is ‘business as usual’.

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According to Ron Iverson, VP of Market Intelligence Services for Photizo Group, “Clearly this poll reflects the significance of the acquisition. HP’s acquisition of core laser technology from Samsung fundamentally changes the balance of power in the HP and Canon relationship – one of the longest lasting and most symbiotic relationships in the imaging industry.” For the last 30 years HP has acquired laser printer engine technology from Canon. The acquisition will also result in significant growth in HP’s inkjet patent portfolio. According to Ed Crowley, CEO of Photizo Group, “HP has a massive financial incentive to grow their inkjet business, particularly given the significant potential of their PageWide array technology. PageWide fundamentally disrupts the existing price performance dynamics of the industry.”

According to Photizo Group, the number of manufacturers in the imaging industry for home and office products has fallen by half from 32 manufacturers in 1980 to only 16 manufacturers. As the industry enters a stage of significant maturity, Photizo Group expects to see further consolidation.

A recording of the “HP Acquires Samsung” webinar is available through this link.


About Photizo Group:

 Photizo Group is a leading Marketing Intelligence and Strategic Consulting firm for the imaging industry. The firm launched the industry’s first Advanced Analytics Division in 2015 and is pioneering the use of Predictive Analytics to bring value to the IoT data generated by over 100 million digitally enabled imaging devices installed globally. The firm was established in 2006 in Versailles KY, and has twice been on the Inc 5000 list of fastest growing privately held companies. It has received three (2011, 2012, and 2014) leadership awards from the Managed Print Services Association. The firm conducts research and consulting in over 40 countries globally, and has offices in North America and Japan. Photizo Group is headquartered in Lexington Kentucky.